Linchpin Strategy
  • Home
  • Industries
  • Expertise
  • Approach
  • Impact
    • Analytics & Strategy
    • Innovation & Growth
    • Branding & Design
    • Marketing & Sales
    • Change Management
    • Innovation & Growth
  • About
    • People
    • Giving
  • Contact

Innovation & Growth

Putting consumer health at the heart of a collaboration

Major Supermarket Brand and the American Heart Association

Heart health begins with your diet, and that diet often begins with a trip to the grocery store. Linchpin saw an opportunity to help a targeted group of high-risk consumers make truly better decisions about food—and we brought the perfect partners together to make it a reality.

Challenge

Heart disease continues to be the #1 killer in the United States. An estimated 83 million U.S. adults suffer from cardiovascular disease – coronary heart disease, heart failure, stroke, and high blood pressure. More than 2,200 people die of cardiovascular disease each day – one death every 39 seconds. Adhering to nutritional guidelines and frequent physical activity is essential to managing and minimizing the affects of cardiovascular disease. The change in diet required can be challenging when considering the many food options within retail stores and the recommendations from various health care resources.

Thinking

Linchpin Strategy envisioned a fun, hands-on program that combined important information about managing cardiovascular-related conditions such as high cholesterol and blood pressure with easy to follow, practical cooking tips for a heart-healthy diet. Minimize the anxiety of making significant dietary changes within a supportive group forum, featuring credible information and participation by family and/or caregiver. We saw the intersection between a major regional supermarket chain and the American Heart Association for a healthier community, and recognized the supermarket brand’s ability to deliver an exceptional program to individuals throughout upstate New York and beyond.

Solution

Linchpin collaborates with the supermarket brand to develops a heart-healthy educational cooking concept and facilitates conversations with the American Heart Association to provide supportive resources. The heart-healthy education program empowers individuals suffering from cardiovascular disease and their primary caregivers with information about making better dietary choices for a healthier life. After several months of development, the collaborative effort resulted in a pilot cooking demonstration program in February 2012. The final heart-healthy program will be a cooking demonstration format supported by a registered nutritionist and an executive chef, and feature seasonal recipes.

Impact

  • Initiates a conversation about future opportunities to collaborate on community health programs.
  • Educates individuals with cardiovascular disease to live healthier, better lives.

Check back for future updates on this project and its impact on the fight against heart disease.

Testimonials

  • I was impressed with the quality of talent that David brought to the table. Exceeded my expectations. read more →
    President, Health Care Services Organization
  • David is able to cultivate and maintain relationships with customers and colleagues in a manner that is genuine and provides value to the organizations in which he serves. read more →
    President, Technology Consultancy
  • David has a strong ability to communicate and utilize the strengths of team members to their fullest potential to achieve goals. His positive, can-do attitude is contagious. read more →
    VP, Educational Nonprofit
  • David is creative and confident and creates an atmosphere that invokes the same from those that he works with. He is honest, trustworthy and intelligent. read more →
    CIO, Health Care Services Organization
  • I respect David on many levels for his marketing and branding insight, keen business knowledge, strong work ethic, and unshakable ethics. I consider him a valuable business partner and confidant. read more →
    President, Financial Services Company
  • David is driven to provide quality results and willing to go the extra mile to provide them. His ability to bring consensus is tenacious and successful. read more →
    CFO, Health Care Services Organization
  • David is a highly skilled creative thinker with a brilliant mind for brand, marketing and public relations strategy. read more →
    President, Business Services Company
  • David is able to see the big picture while developing a framework for the small tasks needed to accomplish the bigger vision. read more →
    President, Business Services Company
  • David is a true professional that has the unique ability to think strategically while also being able to deliver. read more →
    CIO, Health Care Services Organization

Case Studies

  • Innovation & Growth
  • Analytics & Strategy
  • Branding & Design
  • Marketing & Sales
  • Change Management
  • Read more…

About Linchpin

Meet our team and learn more about Linchpin here.

Or download the company fact sheet (PDF).

back up
© Copyright 2025 Linchpin Strategy